Black Tie Ski Rentals recently was featured in the Vail Valley’s Sneak Peak magazine. The writer, Phil Lindeman, joined the team for a delivery last weekend. His experience was detailed in a great story in Sneak Peak that truly captures the essence of Black Tie’s service – convenience.
The story details the fitting experience of the Boyt family from Texas. Long-time Black Tie clients, the Boyt’s were fixing dinner and putting away groceries as the fitting took place.
“It was awesome,” Valerie (the mother) said as the first girl, 16-year-old Rachael, sat at a plush dining room chair to try on boots. “I’m used to going to the crowded ski shop where everyone is busy and cranky. This is perfect when you have kids, because they can just bring everything right to our door without worrying about leaving.”
According to the article, in terms of reach, Black Tie and other local delivery services are no different than brick-and-mortar shops. Black Tie fit roughly 5,000 clients last year, and the company’s Avon warehouse carries basic and demo packages by popular brands like K2, Salomon, Burton, Atomic and a few more. One highlight is a boot upgrade: Add $9 per day to the $60 premium (or demo) package and get a brand-new, top-of-the-line boot. Child rates range from $30 to $45 per day and discounts are available for skiers or riders with their own boots.
As the story continues, the true appeal is in-home service. Even when things go wrong, Black Tie has a solution. At any moment during the height of ski season, a handful of trucks roam the valley to mend last-minute issues.